When Coca-Cola first launched its 'Share a Coke' campaign back in 2011, it was touted as an industry first in personalisation. At the time, the novel idea of finding your name (or a friend's) on a ...
Coca-Cola is bringing back its 'Share a Coke' campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences. In ...
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Coca-Cola has revealed it worked with Los Angeles-based AI studio Secret Level on a generative AI advert for the festive season. The company trialled AI for its 2024 ad, which was met with criticism ...