No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...

With 25 focus groups and $45 million, political advisors to X owner Elon Musk pitted people against each other to cause a ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

This ad is trying to begin one of the big contrasts of the entire Harris campaign, which to say that she is from the middle class and therefore, for the middle class. Donald Trump is from the ...

A new ad campaign from Discover Long Island, the region’s largest tourism marketing organization, aims to position Long ...

Coleman Insights has introduced Validate, a tool designed to help radio stations demonstrate the effectiveness of their ad ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...