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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dario Diament, vice president of product and strategy at Headway. Video ...

A new ad unit from Minteye seeks to improve user experience by allowing viewers to skip pre-roll video ads in exchange for interacting with an image that complements the ad. AOL has partnered with ...

Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. “Over the years, Snap has invested heavily in solutions for performance marketers to drive their ...

In one of its latest efforts to position itself as a performance solution and steal more share from rivals including Meta and YouTube, TikTok is introducing a new ad unit that will charge advertisers ...

Google today launched a new responsive AdSense unit in beta that is specifically designed to run on sites that automatically adapt to different screen sizes. Now that responsive design has moved from ...

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping ...

McLEAN, VA (July 15, 2015) – Gannett Co., Inc. (NYSE: GCI) today launched the all-new mobile iteration of its groundbreaking advertising product Gravity, with the high-impact ad unit now available in ...

Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad ...

We’re being sent more emails with ad units. Is this a smart move, or does it tarnish the relationship between the marketer and the list? I recently asked Brett Pinegar, COO of LiveIntent, an email ...

For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.