How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Hosted on MSN13d
Garrett Wilson's Viral ‘Jumpman' Catch a Moment for Adidas
Garrett Wilson put Adidas in a peculiar position when he performed his best “Jumpman” impression, a one-handed end zone catch ...
How Adidas’s Runner 321 initiative encouraged athletes with Down Syndrome
Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...
Major League Soccer2y
adidas launches new soccer marketing campaign to coincide with MLS Cup Playoffs
Portland, Oregon - adidas announces today the launch of a new interactive marketing campaign titled 'MLS Mash-up' centered around the 2006 Major League Soccer (MLS) Cup playoffs. Produced by EVB ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Adidas sees strong sales in China as it opens more stores
Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.
Sports Illustrated26d
adidas Eurocamp Returns to Treviso for 18th Edition
"adidas Eurocamp provides a unique opportunity for aspiring basketball stars to showcase their talent on a global stage," said Cam Mason, Head of Sports Marketing at adidas Basketball. "It’s ...