Both absa and open serve logos were designed by the same agency and possibly, same team. I think it was a case of "copy and paste" hoping that the people would not notice.

Response to Absa’s new branding has been mixed. While the new logo is only part of an extensive rebranding campaign, it is the part of the new campaign that has had people talking.

Absa has launched its new logo, following BusinessTech discovering the refreshed design. The new logo is displayed in the headline image above.

With Absa gearing up to ‘relaunch’ with a new look and corporate identity next week, ... Responding to queries about the logo, Absa would not confirm or deny that this was the new logo, ...

The Cape Town office of The Jupiter Drawing Room has designed a new logo for the Absa Cape Epic and Craft, known worldwide for its expertise in designing sport-specific garments for optimal ...

It’s almost like an argument going round and round in circles: this is the discussion revolving around Absa bank’s brand new logo, which social media users say is way too similar to that of ...

The email then punted Absa’s slogan, saying “We are also launching a new, fresh and vibrant Absa logo and identity that reflects our commitment to you, our customers”.

Absa Group logo is seen on a smartphone in front of displayed same logo in this illustration taken, December 1, 2021. REUTERS/Dado Ruvic/Illustration/File Photo Purchase Licensing Rights, ...