A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the ...

The 4 Ps are not the only marketing mix businesses use to bring a product to market. The 5 Ps and 7 Ps expand on this framework. 5 Ps. The 5 Ps build off of the 4 Ps by adding a P for people.

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

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The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.