New research claims that global smartwatch shipments declined in 2024 The 7% decline over 2023 would mark the first time the market has shrunk It is claimed that the missing Apple Watch Ultra 3 launch and iterative Series 10 may be partly to blame A new set of figures into the global smartwatch market claims that the sector shrunk in 2024 year-on-year,

Global smartwatch sales dropped for the first time since the introduction of the original Apple Watch in 2014. Here's what that means.

Apple was also hit with sales and import bans in the US in late 2023 and early 2024 over a disputed patent regarding blood oxygen level monitoring - which Ms Jain says also contributed to lower sales figures in the first half of 2024.

For the first time ever, global smartwatch shipments declined in 2024, with Apple experiencing its sharpest downturn yet.