Apple’s descent from the top of China’s smartphone market in 2024 signals a seismic shift in the competitive landscape of one of the world’s largest smartphone markets. Data from Canalys highlights a 17% decline in Apple’s shipments across the country,

Phone shipments plummeted 25 per cent in China last quarter, pushing Apple to third place for the year amid rising competition.

China's smartphone market experienced a 4% growth in 2024, with shipments rising to 285 million units signaling a rebound after two years of decline.