Due to the target audience being developers, Snap is taking a hardware-as-a-service approach to product sales, charging devs $99 a month. Before you get too excited, however, keep in mind that there’s a one-year commitment period, so you’d be getting out a little under $1,200, pre-tax.

These new AR glasses are amazing. And extremely goofy. Before I get to Snap’s new Spectacles, a confession: I have a long history of putting goofy new things on my face and liking it. Back in 2011, I tried on Sony’s head-mounted 3D glasses and,

Powering the new Spectacles is the new Snap OS and a pair of Qualcomm Snapdragon processors, which Snap says will split the processing tasks. During the demo, Spiegel also used the glasses to take a video of the crowd, so it appears that these spectacles will maintain some of their original utility.