A UK pizzeria has created uproar by introducing Hawaiian pizza to its menu, but with a princely price tag of £100 (around $122).

Lupa Pizza in Norwich lists a $120 pineapple pizza on its menu, citing their opposition to the topping as the reason for high price.

One of the pizza restaurant's owners explained to the Mirror why they began charging £100 for pineapple on pizza - and have found that people feel 'very strongly' about their decision

Everyone’s very polarized on the matter, but we're taking it quite seriously," Lupa Pizza owner Francis Woolf tells PEOPLE

A trendy Norfolk pizzeria has slapped a £100 price tag on its Hawaiian pizza to deter customers from ordering the “tropical menace.”

Lupa Pizza, in the English city of Norwich, is charging customers UK£100 (NZ$220) - to order their Hawaiian pizza on delivery app Deliveroo in an effort to dissuade customers from buying it. Its post reads: "Yeah, for £100 you can have it. Order the champagne too! Go on you Monster!"

A Norwich restaurant has started charging punters £100 for ham and pineapple pizza in protest at the controversial dish. Owners and staff at Lupa Pizza in the cathedral city have, despite their disgust,

A pizzeria is charging $125 for a standard Hawaiian to deter customers from choosing the controversial pineapple topping. Lupa Pizza in Norwich, Norfolk, has made their opinion on the topping choice very clear by slapping the hefty price tag for the dish on their Deliveroo menu.