New Brunswick Premier Blaine Higgs has called an election for Oct. 21, signalling the beginning of a 33-day campaign expected to focus on pocketbook issues and the government's provocative approach to gender identity policies.

It's anticipated the writ period will kick off Thursday, launching a four-week campaign against a backdrop of political controversy and divisive topics.

The election will likely come down to a match between Liberal Leader Susan Holt and Progressive Conservative Leader Blaine Higgs with key issues including the cost of living and home prices

FREDERICTON - A look at Susan Holt, leader of the Liberal Party of New Brunswick. Born: April 22, 1977. Early years: Raised in Fredericton, she attended Queen’s University in Kingston, Ont., and then spent a year in Toronto before moving abroad for three years, spending time in Australia and India.

A look at Blaine Higgs, leader of the Progressive Conservative Party of New Brunswick. Born: March 1, 1954. Early years: The son of a customs officer, he grew up in Forest City, N.B., near the Canada-U.

Politics: Joined the Green Party of Canada in May 2006 and was elected leader of the New Brunswick Green Party in September 2012. Won a seat in the legislature in 2014 — a first

FREDERICTON - A 33-day provincial election campaign is expected to officially get started Thursday in New Brunswick. Progressive Conservative Premier Blaine Higgs has said he plan