New Brunswick Premier Blaine Higgs has called an election for Oct. 21, signalling the beginning of a 33-day campaign expected to focus on pocketbook issues and the government's provocative approach to gender identity policies.

The election will likely come down to a match between Liberal Leader Susan Holt and Progressive Conservative Leader Blaine Higgs with key issues including the cost of living and home prices

It's anticipated the writ period will kick off Thursday, launching a four-week campaign against a backdrop of political controversy and divisive topics.

FREDERICTON - A look at Susan Holt, leader of the Liberal Party of New Brunswick. Born: April 22, 1977. Early years: Raised in Fredericton, she attended Queen’s University in Kingston, Ont., and then spent a year in Toronto before moving abroad for three years, spending time in Australia and India.

A look at Blaine Higgs, leader of the Progressive Conservative Party of New Brunswick. Born: March 1, 1954. Early years: The son of a customs officer, he grew up in Forest City, N.B., near the Canada-U.

Politics: Joined the Green Party of Canada in May 2006 and was elected leader of the New Brunswick Green Party in September 2012. Won a seat in the legislature in 2014 — a first

FREDERICTON - A 33-day provincial election campaign is expected to officially get started Thursday in New Brunswick. Progressive Conservative Premier Blaine Higgs has said he plan