LG 65-inch UT70 Series 4K UHD Smart TV is on sale for $369.99 at Best Buy, a $230 discount off its usual price of $599.99. With Xbox Game Pass Ultimate integration launching next month, it’s LG's must-have for gamers.

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

It’s teaming up with LG’s television division to prove it, announcing a partnership that will bring Xbox games, via Microsoft’s cloud gaming platform, to select LG TVs. That’s in addition to some Samsung TVs that already support the service, plus Apple, Amazon Fire and Android devices that can tap into cloud gaming via their respective Xbox apps.

LG 43-inch UT70 Series 4K Smart TV is available for $229.99 at Best Buy, saving you $170 off its regular price of $399.99. Starting in February, Xbox Game Pass Cloud Gaming will be available on LG TVs,

LG Electronics and Xbox have announced a partnership to enhance the cloud gaming experience on LG Smart TVs. Through this partnership, users of the latest LG Smart TVs will be able to access hundreds of games through a new Xbox app and the Gaming Portal, an all-in-one solution that provides seamless navigation and extensive game customization.

That’s what’s wonderful about the LG OLEDs. The evo C4 Series has what’s called Filmmaker Mode and when you turn that on, it turns all that other crap off — so you can watch what you watch the way the director intended.

Those of you who own a recent LG smart TV or plan to buy a new one will soon have the Xbox app added to the operating system

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox