LG 65-inch UT70 Series 4K UHD Smart TV is on sale for $369.99 at Best Buy, a $230 discount off its usual price of $599.99. With Xbox Game Pass Ultimate integration launching next month, it’s LG's must-have for gamers.

Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

It’s teaming up with LG’s television division to prove it, announcing a partnership that will bring Xbox games, via Microsoft’s cloud gaming platform, to select LG TVs. That’s in addition to some Samsung TVs that already support the service, plus Apple, Amazon Fire and Android devices that can tap into cloud gaming via their respective Xbox apps.

LG smart TVs will get an Xbox app later this year, highlighting Xbox's continued push into cloud gaming.The Latest Tech News, Delivered to Your Inbox

LG Electronics and Xbox have announced a partnership to enhance the cloud gaming experience on LG Smart TVs. Through this partnership, users of the latest LG Smart TVs will be able to access hundreds of games through a new Xbox app and the Gaming Portal, an all-in-one solution that provides seamless navigation and extensive game customization.

That's thanks to a new year team-up between Xbox and LG, bringing support for Xbox Cloud Gaming to LG Smart TVs later this year. As shared on Xbox Wire, these LG TVs will soon allow players to browse and play Xbox games through the Cloud via the upcoming Gaming Portal app.

Those of you who own a recent LG smart TV or plan to buy a new one will soon have the Xbox app added to the operating system

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

With the tech convention extravaganza that is CES 2025 going on in Las Vegas this week, Microsoft and LG announced a new collaboration. In the coming year, LG will begin integrating Xbox Cloud Gaming into its new LG Smart TVs, allowing Game Pass Ultimate subscribers to access their favorite Xbox games via Microsoft’s cloud-based streaming services.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,