Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category. The initiative, code-named Atlas ...

In another report suggesting that Apple may build its own smart glasses, the company is now apparently asking employees what they think of the idea.

Apple is surveying its employees about smart glasses as it continues to consider releasing its own version of Meta's Ray-Ban glasses,

The initiative, code-named Atlas, got under way last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future,

Apple is reportedly using an internal study to gauge interest in smart glasses as the company continues to develop its own Apple Glass, an eventual successor to Apple Vision Pro.

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content