Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer questions and provide guidance.

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to

Amazon.com Inc. today announced it’s rolling out a generative artificial intelligence assistant dubbed Project Amelia for independent sellers to provide answers, advice and tools to boost their productivity and sales.

Amazon announced a generative AI-powered personal assistant, codenamed Project Amelia, available in beta starting Thursday for an initial set of U.S. sellers. Here's what to know:

Amazon has announced a new AI assistant for sellers called Project Amelia to assist sellers with managing and growing their business.

The retail giant is also releasing an AI video generator for making product ads and a chatbot assistant for third-party sellers.

Amazon generative AI improving “More Like This” One of the features that polarized buyers was the “More Like This” suggestion panel. It was rather rudimentary and suggeste