Instead of the “more like this” feature that suggests similar, specific items, the new recommendations will be offered as larger categories based on a customer’s shopping habits — such as those catering to holiday events or sporting activities.

Amazon is launching a new AI-powered assistant to help third-party sellers overcome e-commerce difficulties. As confirmed by the company on Thursday at the Accelerate seller conference in Seattle, Amelia is an “all-in-one, generative-AI-based selling expert,” tasked with customer support in areas such as inventories, supply chains, and data.

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

Product pages are getting AI in every nook and cranny, with new seller tools that create video ads, item descriptions, and brand stories at the push of a button.