ICC reveals 'major update' to Advertising and Marketing …
WEB15 hours ago · The new ICC Code is being supported by a global campaign that aims to engage actors across the marketing and advertising ecosystem through billboards, video assets, social media, and a new web experience that will reinforce the importance of standing for standards. “The campaign aims to elevate …
The power of programmatic DOOH, brand engagement in MENA
WEB10 hours ago · The combination of broad reach and personalised messaging makes it a powerful medium for brands looking to capture attention in high-traffic environments such as malls, retail stores, and urban centres. The flexibility of programmatic DOOH allows advertisers to adapt their messages in real-time based on …
Homepage - Campaign Middle East
WEBGTG appoints director to lead new digital practice. Strategy and communications consultancy Global Think Group (GTG) has appointed Shane Horgan as its Digital Director. Following the appointment, the strategy and communications consultancy will.
People, culture, and evolution: The heart of today’s agencies
WEB2 days ago · Culture: The invisible force. All of this – the diversity, the unity, the long-term thinking, the investment in people – combines in one word: culture. It’s the secret sauce that makes an agency unique. It’s what makes people want to join us, what makes them stay, and sometimes, what makes them leave. And that’s okay.
We need to stop talking about the ‘target audience’
WEB1 day ago · These blatant connotations of passivity are the reason I take umbrage with talking about the ‘target audience’ in 2024. This is because, more than ever, individuals are shaping culture and defining narratives. An evolved media landscape has eroded old hierarchies and democratised influence. Consumers are creators, influencers, storytellers ...
Conrad Egbert to head PRCA MENA - Campaign Middle East
WEB14 hours ago · Ishwari Khatu. The Public Relations and Communications Association MENA (PRCA MENA) has announced the appointment of Conrad Egbert as its new Head. With Egbert taking over the position, PRCA MENA will expand its reach and offerings to students, individual members and corporate professionals. Head of PRCA MENA, Conrad Egbert, said, “I’m ...
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Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
Campaign Agency of the Year Middle East 2022 shortlists revealed
WEBOct 20, 2022 · There are six agencies shortlisted in the category in this first year of the competition: Serviceplan Middle East, TishTash Communications, Katch International, Houbara Communications, Face to Face and Brodmann Iraq. Agency of the Year Middle East is run in partnership with Haymarket, the UK …
Campaign announces winners of Agency of the Year Middle East …
WEBDec 9, 2022 · Jalaja Ramanunni. Campaign hosted its first edition of Agency of the Year Middle East awards to celebrate the best minds in advertising, marketing and media. The winners this year were announced during an awards ceremony today in Dubai. IMPACT BBDO took home the award for the ‘Creative Agency of the year’. In addition, IMPACT BBDO’s Rani ...